When Selling Your Home, Have a Strong Internet Marketing Plan Over 90% of home buyers today, use the internet to help search for a home. People will spend a great deal of time researching a home on line before ever actually going to see it. If you are selling your home, or thinking about selling ... [Read More]
When Selling Your Home, Have a Strong Internet Marketing Plan
Over 90% of home buyers today, use the internet to help search for a home. People will spend a great deal of time researching a home on line before ever actually going to see it. If you are selling your home, or thinking about selling your home, it is very important for your Realtor to have a good internet marketing plan to make sure you get the most potential Buyers to look at your home.
More interested Buyers, means a higher sales price for you. Far too many Realtors are satisfied with just putting the home on a multiple listing service and putting a sign in the yard.
Sometimes they might have your house listed on their company website or maybe one or two real estate search engines.
Here is the lesson: Cheap, lazy marketing gets you a lower sales price.
If you are evaluating an internet marketing plan for your home, ask yourself these questions:
Is your home listed on the internet?
And, if it is, how good does it look?
Can a Buyer easily see the best features and highlights about your home?
Are there plenty of high quality photographs to show off your home?
Does your property have a virtual tour or slide show?
Does your home have its own unique website that a potential buyer can go visit to get more information?
Are the important documents a buyer needs accessible on your home’s website?
Can a potential buyer get the information they want quickly and easily?
How many websites is your home listed on?
Is your home listed on the top 4 real estate search sites in the nation?
If a buyer is driving by your home can they quickly use their smart phone to access information about your home from their car?
If the answer to any of these is “no”, then you are probably missing potential buyers of your home. That can mean a longer marketing time, and a longer marketing time means a lower sales price for you.
A good realtor will include these things as part of their service at no extra cost to you. Make sure you are getting the service you deserve.
Thinking of Selling your home sometime in 2012? Compare our marketing strategy! Give us a call at 408 684 4469.
